Audience data are a valuable source of information for cultural and creative institutions and organizations. But what can you do with it? How can you make the most of it? And what does collaboration yield? A number of important parties in the cultural sector have joined forces in the Audience Data Collaboration Task Force with the aim of increasing audience insight, knowledge and expertise about audience data in the sector and to promote cooperation on this.

The task force has asked Objektiv to provide digital Open Coffees on this topic and produce a number of videos. Gijs Meijer, project leader: “Under the motto ‘More with public data’ we initiate several projects, but it is a complex subject. That is why it is good to clarify this during (online) expressions. We really like the cooperation with Objektiv. They think along very well and the execution is done to perfection.”